Based on the simple idea that the products we produce are connected to the livelihoods of others, Fair Trade is a way to make a conscious choice for a better world. A choice for Fair Trade Certified™ goods is a choice to support responsible companies, empower farmers, workers, and protect the environment. In other words, it’s a world-changing way of doing business.
Vitamin A is derived from beta-carotene and carrots are the leading source of this substance in the American diet. In fact, carotenoids, the group of plant pigments of which beta-carotene is a member, are so named because they were first identified in carrots. This ever-popular vegetable is also a source of disease-fighting flavonoids, and carrots contain a specific type of fiber, called calcium pectate, which may lower blood cholesterol. With the exception of beets, carrots contain more sugar than any other vegetable, which makes them a satisfying snack eaten raw and a tasty addition to a variety of cooked dishes. In fact, some of the nutrients in carrots are more easily absorbed when the vegetable has been cooked, even briefly.
The carrot belongs to the Umbelliferae family, and is recognizable by its feathery leaves as a relative of parsley, dill, fennel, celery, and the wildflower Queen Anne's lace, from which it first may have been domesticated. In earlier times, carrots were small red, yellow, or purple roots; the elongated orange carrot, forerunner of today's familiar vegetable, was probably developed in the seventeenth century.
Our Earth Exotics™ packaging is unique and is designed for ease of use and with the intent of creating very little waste. Although our packaging is microwave capable, it is not the optimal way to prepare vegetables. We highly encourage you to try other cooking methods such as roasting, sautéing, steaming, and even boiling in some cases. You will find that the vegetables will have a better texture and flavor by utilizing some of these tried and true cooking methods, and will leave you with a better eating experience.
MICROWAVE: Cut corner of bag, microwave on high 2 - 4 minutes.
STEAM: Cut corner of bag, place in steamer over boiling water for 11-13 minutes.
BOIL: Remove Carrots from bag, boil in salted water for 5-6 minutes.
SELECTION
Since the Fifties, almost all carrots in the United States have been sold in plastic bags. Refrigeration and moisture-retaining packaging are the best preservers of freshness: If carrots are displayed unwrapped at room temperature, they will lose sweetness and crispness, with or without their leafy crown.
Look for well-shaped carrots; they should not be gnarled or covered with hairlike rootlets. Their color should be a healthy reddish orange, not pale or yellow, from top to bottom (the darker the orange color, the more beta carotene is present). The top, or "shoulder," may be tinged with green, but should not be dark or black, both indications of age. However, the green part is likely to be bitter (it should be trimmed before eating); if carrots are very green on top, they should not be purchased. Also, avoid carrots that are cracked, shriveled, soft, or wilted.
Fairly young carrots are likely to be mild flavored and tender. Regardless of its age, the smaller a carrot's core (the fibrous channel that runs the length of the vegetable), the sweeter the carrot: This is because its natural sugars lie in the outer layers. Usually, you can't see the core until you cut the carrot, but any carrots that have large, thick shoulders are likely to have large cores, too.
STORAGE
To preserve their flavor and texture, carrots should be refrigerated. Keep them in the refrigerator crisper, in their original plastic bag. Don't store carrots together with apples, pears, or other fruits that produce ethylene gas as they ripen (even in the refrigerator, ripening of such fruits slows, but does not cease). Exposure to ethylene gas will turn carrots bitter.
HANDLING & PREPARATION
Whether eating the carrots raw or cooking them, be sure to scrub them with a vegetable brush under running water. If you enjoy crunching on raw carrots, then do so. However, since carrots have tough cellular walls that the body cannot easily break down, cooking them just until crisp-tender actually makes their nutrients (including beta-carotene) more accessible.
Proper cooking brings out the sweetness in carrots. They can be left whole or cut into short lengths; halving them lengthwise will reduce cooking time. If you prefer, cut them straight or diagonally crosswise into "coins," or slice them into julienne (matchstick-size) strips. Grated or shredded carrots also cook very quickly. A food processor is handy for slicing or shredding.
